Master in Marketing and Sales Management
- Multiples Modalities
- Intake 2025
- 10 months
- Spanish & English
Master in Marketing and Sales Management
Presentación del Máster en Marketing y Gestión Comercial de EAE Barcelona
Lead the commercial strategy in a global and dynamic environment
The Master in Marketing and Sales Management at EAE Barcelona prepares you to face the challenges of marketing and sales in a context of digital transformation and globalization. This program offers comprehensive training in sales management and marketing strategies, focusing on identifying opportunities, optimizing commercial management, and designing innovative strategies that boost business competitiveness.
The program is available in a full-time format for students who want to fully commit to their growth, and a hybrid option, ideal for balancing studies with other professional responsibilities.
Transform yourself into the commercial leader that companies need to turn opportunities into competitive advantages!
Objectives of the programme
The Master in Marketing and Sales Management aims to prepare professionals capable of:
- Developing innovative commercial strategies by combining digital and traditional marketing to maximize impact in a competitive business environment.
- Promoting the integration between marketing and sales by leading teams and projects that create value for the company and align both strategic areas.
- Leveraging advanced digital tools and techniques to analyze trends, interpret data, and make informed decisions in a context of digital transformation.
- Designing ethical and sustainable business strategies that meet market demands and enhance corporate social responsibility.
- Creating customer-centric marketing campaigns that address market needs and align with social responsibility objectives.
- Developing commercial plans that align corporate objectives with opportunities and challenges in competitive markets.
Why choose EAE Barcelona?
Study in one of Europe’s leading innovation and technology hubs, home to global events like the Mobile World Congress.
Our professors have solid professional and academic experience, providing you with real and applicable knowledge for the corporate and entrepreneurial world
Build a strong network of contacts through our events and international community of students, professors, and leading companies
EAE holds prestigious accreditations, and our alumni network is present in companies worldwide
Develop your career according to your aspirations with the support of our Career Development Center or our Entrepreneurship and Innovation Hub
Nuestro Máster en Marketing y Gestión Comercial es reconocido por los mejores ranking internacionales
EAE Business School se destaca en los rankings más relevantes a nivel nacional e internacional, gracias a su prestigio, excelencia académica y proyección global.
EAE Business School is accredited by the Spanish Association of Business Schools (AEEDE), a mark of academic excellence that distinguishes the best business schools in Spain. This recognition confirms that our programs meet the highest quality standards, aligned with the needs of the global business market.
¿A quién va dirigido el programa?
Para el acceso al Máster en Marketing y Gestión Comercial, se consideran titulados universitarios de perfiles diversos, desde ciencias sociales hasta arquitectura o ingenierías.
Los estudiantes con formación en administración de empresas o investigación de mercados estarán exentos de complementos formativos. Aquellos provenientes de otras áreas deberán cursar:
- Fundamentos de marketing
- Fundamentos de estadística, según su experiencia previa.
¿Por qué estudiar este Máster en Marketing y Gestión Comercial?
- Adquirirás una visión estratégica del marketing y las ventas, fusionando técnicas digitales y convencionales para liderar proyectos en un ambiente de negocios dinámico.
- Te formarás para enfrentar los desafíos actuales del mercado, poniendo en práctica tus conocimientos en situaciones reales y llevando a cabo proyectos prácticos desde el primer día.
- Ampliarás tu perfil profesional con habilidades en transformación digital, empleando instrumentos avanzados que mejoran la administración comercial y de marketing.
- Desarrollarás competencias directivas fundamentales, como el liderazgo, la negociación y el trabajo colaborativo, fundamentales para la coordinación de estrategias comerciales y de marketing unificadas.
- Ampliarás tu red de relaciones, trabajando en conjunto con profesionales y especialistas en un contexto internacional y multidisciplinar.
Horarios y duración
Full Time
(Presencial)
10 meses / Máster Oficial
De lunes a jueves y dos viernes al mes en horario intensivo
Grupo de mañana (Español e Inglés)
Grupo de tarde (Español e Inglés)
Hybrid
(Remoto + Residencial)
10 meses
Lunes y miércoles en remoto, más residencial de dos semanas en Barcelona.
Study Programme
Business and marketing planning process in organizations - 6 ECTS
- Detection of opportunities and strengths
- Macro environment planning
- Choice of strategic approach
- Assessments based on business status
Market research, information management, and decision-making - 6 ECTS
- Consumer behaviour
- Information for making Marketing decisions
- Designing market studies
- Quantitative analysis
Financial impact of strategic decisions - 6 ECTS
- Analysis of financial statements
- Analysis of costs
- Management of budgets
- Analysis of investment projects
Marketing in digital environments - 6 ECTS
- Online trends and strategies
- Models of business
- The online consumer
- Introduction to digital tactics (SEO, SEM, RRSS...)
- Web structure and analysis of results
Communication strategies - 6 ECTS
- Plans for communication
- Communication strategies
- Communication of crisis
- CSR
Marketing in digital environments - 6 ECTS
- Online trends and strategies
- Models of business
- The online consumer
- Introduction to digital tactics (SEO, SEM, RRSS...)
- Web structure and analysis of results
Sales and Commercialization Strategies - 6 ECTS
- Strategic sales planning
- Policies of sale
- Techniques of sale
- Forecast of sales
Customer-centric marketing business strategies - 6 ECTS
- Product marketing vs customer marketing
- Analysis and customer knowledge
- Activation of new customers
- The RFM model of customer segmentation
- Customer loyalty
- Calculation of customer value
- Low and recovery of customers
- Customer Centric organization & Strategy
- Customer Experience Management
- Category Management
- Customer Equity vs Brand Equity
- New customer experience paradigms
12 ECTS
This is far more than just a research project required to gain a Master qualification. It is the optimal time and place to combine all your academic experience, professional ambition, personal vision and creativity. It is your opportunity to put all the knowledge and skills you have acquired into practice and work towards the goals you set yourself. More info.
Official Degree
Official Master’s Degree in Marketing Management (mention in Sales Management)
Full Time 60 ECTS
Spanish or English
Official Admissions 260
Perfil del alumno
Full Time
2 años de experiencia media
91% de participantes internacionales
18 nacionalidades
Hybrid learning
6 años de experiencia media
88% de participantes internacionales
21 nacionalidades
Our methodology
At EAE Barcelona, we combine theory and practice with methodologies designed to maximize your learning experience:
- Hands-on learning through the Business Analytics & Data Science track, where you will master tools like Python, R, and Tableau to tackle real-world challenges with data-driven insights.
- Case studies and problem-solving exercises, allowing you to apply theoretical knowledge to practical business scenarios.
- Expert-led masterclasses, delivered by industry professionals with a wealth of international expertise.
- Collaborative projects and guided debates that promote critical thinking and cooperation in a global setting.
- Simulations, role-playing, and flipped classrooms, connecting theoretical frameworks with practical applications.
- Interactive learning platforms, including forums, discussions, and team-based activities that encourage constant collaboration.
Our practice-based approach equips you to succeed in a fast-paced, global setting.
Dirección del máster
Fátima Vila
Doctora en Comunicación por la Universidad Complutense de Madrid y licenciada en Periodismo por la Universidad de Sevilla. Máster en Marketing Online Internacional por ESCI Pompeu Fabra y experta en Comunicación Corporativa y Propaganda Política por la Universidad de Sevilla. Premio Extraordinario de Doctorado 2015 por la Universidad Complutense.
Alejandro Alegret
Doctor especializado en Estrategias de Distribución y Ventas por la UIC. PDD en IESE. Economista por la UB y la Nottingham Trent University. Más de 15 años en Trade Marketing en sectores como Gran Consumo y Parafarmacia. Actualmente, trabaja como consultor en proyectos de organización comercial y estrategia corporativa.
Andrew Frank Ward
PhD in chemistry from the University of Wales & more than 20 years of senior management experience rooted mainly in fast-moving consumer goods; from R&D to marketing, sales and public relations, coupled with a professional portfolio that includes large organ.
Salidas profesionales del Máster en Marketing y Gestión Comercial
El 55% de nuestros estudiantes encontraron oportunidades antes de la graduación y el 45% después de la graduación.
Explora las salidas profesionales que te conectarán con las oportunidades que mereces
- Director/a de Marketing
- Director/a Comercial
- Sales Manager
- Product / Brand Manager
- Consultor/a de Marketing
- Marketing Specialist
- Customer Service
- Key Account Manager
- Ejecutivo/a de cuentas
Where do EAE Students Work?
Admission Process
Initial information (admission)
Once completed, we’ll assign you one of our expert advisors that will get in touch with you.
Interview with the Admissions Department
We’ll evaluate your professional and academic profile and, together, we’ll assess your eligibility for advancing towards a Master’s level based on your professional goals.
Formal presentation of the admission form
- Updated CV
- Motivation Letter
- Academic and/or Professional Letter of Recommendation
- Last/Ongoing Degree Certificate
- Admission Test (if required)
- Language Certificate (if required)
Admissions Committee
Your advisor will be in charge of defending your application in front of the Committee.
Process resolution:
We’ll inform you of the result of the process.
Booking and assigning you a spot
You will have 5 days to pay the enrollment fee to secure your spot
Frequently Asked Questions about Master in Marketing and Sales Management
The Master in Marketing and Sales Management is a postgraduate program that focuses on the development of management and commercial strategy skills.
The main objective of the Master in Marketing and Sales Management at EAE Barcelona is to train students in the strategies and techniques necessary to optimize sales processes and increase the profitability of organizations.
The Master in Marketing and Sales Management at EAE Barcelona is offered in the following modes:
- Full Time: This mode is 100% onsite and is taught in either English or Spanish, with a total duration of 10 months during which students must complete a total of 60 ECTS credits. Classes are held from Monday to Thursday and two Fridays a month.
- Hybrid: It is taught in a hybrid format, combining remote learning with a residential stay (which consists of 2 weeks in Barcelona). The hybrid mode of the Master in Marketing and Sales Management is taught in Spanish and has a duration of 14 months with a total of 60 ECTS.
The Master in Marketing and Sales Management at EAE Barcelona provides a wide range of job opportunities upon completion, including roles such as Marketing Director, Sales Director, Business Director, Sales Consultant, Marketing Technician, Sales Technician, Category Manager, Key Account Manager, Head/Manager of Trade Marketing, Head/Manager of Marketing, and Head/Manager of Sales.
This type of master's program is aimed at professionals who wish to develop a career in the field of sales, marketing, commercial management, or any other role related to sales management in companies.
