Máster in Corporate Communitation & Brand Management
- Full Time
- 60 ECTS
- Máster Oficial
- October 2024
- 10 Months
- Spanish
Máster en Comunicación Corporativa & Brand Management
EAE Barcelona’s Master's Degree in Corporate Communication & Brand Management will provide you with knowledge on management, marketing and communication, and it will allow you to acquire an executive culture that you will be able to apply across all areas of a company.
You will learn to use the necessary tools needed to lead, plan and design the most suitable communication actions that will drive your organisation forwards by making it stand out from the rest and you will be in charge of presenting activities, people and products associated with your company.
You will manage brand reputation in the current context and you will create the right relational environment inside your organisation.
This Master’s degree will help you concentrate knowledge about the reality of the company and the functions of marketing, as well as the functions of the Department of Communications, the Communications Director and the planning of both internal and external communications.
Aimed at creative, innovative and strategic professionals. You will become an expert in leading, planning and designing online and offline multichannel communications that boost and differentiate your organisation.
In an information-saturated market, it’s crucial to have a holistic vision of all the communication instruments in order to consolidate a good strategy using the channels at your disposal.
Master concepts such as citizen journalism, user generated content, influencers, digital activism or fake news. These concepts are already a part of our day to day and their impact cannot be omitted in digital communication.
Boost the development of key executive skills such as speaking skills, teamwork and the management of cultural differences thanks to a programme that has participants from all over the world.
By the end of the course, you will be able to analyse the particularities of every communication situation, decide which message to communicate and lead, manage and execute in any department that carries out communication tasks.
