Máster en Dirección de Marketing

Designed by leaders in the sector, the program transforms professionals into experts, taking your knowledge to the next level and converting you into a leader who transforms, inspires and generates a tangible impact.

The modules have been designed to give you a 360º overview of the strategy required to innovate and lead a consumer-centric marketing strategy.

Gain the capacity and vision to develop strategies, analysing the market situation and its different scenarios and interacting with other fundamental disciplines for marketing.

Create and apply marketing plans and learn to measure their impact. You will gain insight into the best strategies for branding, generating loyalty, launching products, cross-selling and media relations in order to evaluate how best to measure and present results.

Discover the opportunities and risks involved in the most innovative trends in marketing, to gain a strong understanding of digital transformation and lead the implementation of new management systems.