MBA
Specialization in AI
- Multiples Modalities
- Intake 2025
- 10 months
- Spanish & English
MBA – Specialization in AI
Lead the future of business with cutting-edge technology and strategic vision.
The MBA – AI Track is EAE Barcelona’s flagship program, designed for professionals who aspire to lead in an increasingly technological and competitive business landscape. The program combines academic excellence, technological innovation and a strong connection with the corporate world, giving you the tools you need to transform your career and companies.
With our exclusive Specialization in Artificial Intelligence, we equip you to design smart solutions, solve complex problems based on data, and make strategic and transformative decisions for organizations, in a dynamic global context.
- Moreover, thanks to our partnership with Tech Barcelona, our MBA enriches your learning experience with:
- Masterclasses from leaders in innovative companies, giving you insight into the latest innovations and challenges in the field of AI.
- Immersive experiences in leading companies, in which you can see their practices and operations first-hand.
- A powerful combination of educational excellence, technological knowledge and business practice.
Become an expert in AI applied to business!
Program objectives
- The objective of the MBA – AI Track is to train professionals equipped to:
- Understand and integrate all the functional areas of the company to make strategic decisions with the overall business goals.
- Effectively use Artificial Intelligence and Machine Learning to boost the operational efficiency of organizations and maximize their impact in the corporate field.
- Apply advanced data analytics techniques to resolve critical business problems and optimize organizational processes.
- Run projects and teams at an international level using effective communication, team leadership and change management skills, with a clear focus on innovation and business expansion.
- Design business strategies that include disruptive technologies to achieve the sustainable development of organizations and boost their competitiveness.
Why choose EAE Barcelona?
Study in one of Europe’s leading innovation and technology hubs, home to global events like the Mobile World Congress.
Our professors have solid professional and academic experience, providing you with real and applicable knowledge for the corporate and entrepreneurial world
Build a strong network of contacts through our events and international community of students, professors, and leading companies
EAE holds prestigious accreditations, and our alumni network is present in companies worldwide
Develop your career according to your aspirations with the support of our Career Development Center or our Entrepreneurship and Innovation Hub
Our MBA is recognized by the best international rankings
EAE Business School stands out in the most relevant national and international rankings, thanks to its prestige, academic excellence and global projection.
EAE Business School Rankings 2024
EAE Business School is accredited by the Spanish Association of Business Schools (AEEDE), a mark of academic excellence that distinguishes the best business schools in Spain. This recognition confirms that our programs meet the highest quality standards, aligned with the needs of the global business market.
Who is the program designed for program?
To access the MBA Specialization in AI, candidates must have a Bachelor’s Degree or University Diploma in one of the following areas:
- Social Sciences
- Architecture
- Engineering
Students with qualifications in Economics or Business are exempt from taking supplementary training courses. All other profiles must complete the courses on:
- Financial Mathematics
- Financial Accounting for Decision-Making
Why take this MBA Specialization in AI?
- You will gain an international, strategic perspective of global management, acquiring skills in leadership, marketing, finance and operations.
- You will discover the real impact of AI on business thanks to our exclusive AI specialization, which includes an intensive bootcamp and projects designed to immerse you in the real challenges faced by modern companies.
- We prepare you to get Professional Scrum Master I certification, an internationally recognized accreditation that certifies your expertise in agile methodologies
- You will join Barcelona’s thriving business and technological ecosystem thanks to our partnership with Tech Barcelona and its network of leading companies.
- You will form part of international program, with classmates from different countries all over the world and a wide range of industries, enriching your network of contacts and your experience.
- You will have the backing of an internationally acclaimed business school with over 60 years’ experience training top-class professionals.
Timetable
Full Time
< Mayo 2025 >
(On Campus)
10 months
From Monday to Thursday and two Fridays every month (intensive morning or afternoon timetable)
Study Programme
6 ECTS Current Socioeconomic Context
- Economic environment
- Financial system and markets
- Taxation and legal aspects in the company
- Sustainability and the environment
- Legal trends
6 ECTS Marketing and Commercialization in International Settings
- International marketing strategies
- International communication
- International branding and consumer behaviour
- Digital marketing
- Sales management
6 ECTS Intellectual Capital and Talent Management
- Organizational strategy and sustainable development
- Cultural influence in organizations and global citizenship
- Human capital planning and sustainable talent management
- Leadership, ethics and sustainable change
- Motivation, commitment and sustainable talent development
- Human capital development and strategic learning
- Change management and organizational resilience
- Decision-making and productivity in a sustainable context
- Diversity management, inclusivity and sustainable development
6 ECTS Business Strategy
- Introduction to strategy
- Competitive advantage
- International strategy
- VUCA environments and the digital ecosystem
- Leadership for sustainability
- Business performance analysis and emerging technologies
- Business game
6 ECTS Finance For Decision-Making
- Economic and financial diagnostics
- Economic and financial planning
- Investment project selection
- Financing decisions
- Company valuation, mergers and acquisitions
- Financial markets and startup ecosystems
- Business Intelligence
6 ECTS Entrepreneurship and Internationalization
- The entrepreneurship process at an international level
- Internationalization strategies
- International operations management
- Entrepreneurial skills development
6 ECTS Analytics from the Customer Perspective
- Value creation based on technological trends
- The link between Big Data and business decisions
- Big Data-driven organization
- Technology map
- Data strategy and data analytics
- Reporting and dashboards
6 ECTS Transforming and Competing from an Operations Perspective
- Supply chain and operations strategy
- Storage and transport
- Robotics and process automation
- Demand planning
- Sales and operations planning
- Demand sensing
- Production
- Procurement
- Supply chain organizational models
- Descriptive and prescriptive analytics applied to the supply chain
- New business models
Learning & Practice
The track consists of 8 progressive sessions that present the key theoretical concepts for operating in international markets, while also challenging participants to resolve real practical cases in collaboration with Chambers of Commerce.
- Session 1 Introduction. Basic theoretical aspects and methodology
- Sessions 2-3 Why is entering International Markets crucial?
- Sessions 4-5 Real case studies and presentations of the main Chambers of Commerce (USA, UK, ICEX and China)
- Sessions 6-7 Entry strategies
- Session 8 Conclusions
Barcelona Residential Workshop & Challenge
- The 5-week on-campus residential stage in Barcelona combines dynamic, innovative and experiential methodologies that enable you to shift from theory to practice in real contexts alongside other professionals.
- The International Markets Workshop & Challenge is an intensive and practical program that includes sessions with keynote speakers, knowledge development and challenges with real companies.
12 ECTS
- The Master’s Thesis gives students the opportunity to apply all the knowledge acquired over the course of the Master, combining research, creativity and strategic analysis to develop an innovative financial plan focusing on current issues in financial management. This project enables students to connect theory and practice, evaluating the viability of implementing their proposals in a real organization. More info.
Degree
According to modality
Format: Full Time
- Credits: 60 ECTS
- Language: Spanish
One master, two qualifications: EAE and UdL
On successful completion of the program, you will obtain a double qualification:
- Institutional MBA qualification with a Certificate in Artificial Intelligence & Machine Learning (10 ECTS) from EAE Business School.
- Official Master in Business Administration and Management, majoring in Strategic Management, from the Universitat de Lleida (UdL).
Click here to consult the Registry of Universities, Schools and Qualifications (RUCT).
Student profile
Full Time
5 years’ average experience
22% international participants
5 nationalities
Our methodology
At EAE Barcelona we combine theory and practice with methods that maximize your participation:
- Real-world problem and case resolution.
- Master classes taught by expert professors with business experience.
- Collaborative projects, guided debates, and problem-based learning.
- Simulations, role-playing games, and flipped classrooms to connect theory and practice.
- Virtual forums, debates, and teamwork to promote interaction and the exchange of ideas.
Our practical approach prepares you to lead in a dynamic professional environment.
Master Director
Joaquín Azcue Castillón
Experienced professor with a proven track record in the telecommunications industry. Expert in Talent Management, E-Learning, Strategy, Executive Coaching and Training. Professional with a solid academic background, PhD in Social Sciences from the Universidad Pontificia Comillas.
El éxito de tu carrera comienza aquí.
En nuestro Career Development Center y Hub de Emprendimiento, recibirás asesoramiento personalizado y formación a medida para potenciar tu empleabilidad. No importa el camino que elijas, te ayudamos a llegar lejos y a expandir tus oportunidades a nivel internacional.
Las cifras nos respaldan:
Salidas profesionales del MBA
55% of our students found job opportunities before graduating and 45% after graduation
Explore the professional prospects that will give you the opportunities that you deserve:
- Chief Executive Officer - CEO
- Chief Operating Officer - COO
- Chief Financial Officer - CFO
- Chief Data Officer
- Chief AI Officer
- Chief Technology Officer
Where do EAE Students Work?
Students on EAE Barcelona’s MBA Specialization in AI excel as leaders in top companies at a global level. You can be next to take the leap! The companies where our graduates work include
Admission Process
Initial information (admission)
Once completed, we’ll assign you one of our expert advisors that will get in touch with you.
Interview with the Admissions Department
We’ll evaluate your professional and academic profile and, together, we’ll assess your eligibility for advancing towards a Master’s level based on your professional goals.
Formal presentation of the admission form
- Updated CV
- Motivation Letter
- Academic and/or Professional Letter of Recommendation
- Last/Ongoing Degree Certificate
- Admission Test (if required)
- Language Certificate (if required)
Admissions Committee
Your advisor will be in charge of defending your application in front of the Committee.
Process resolution:
We’ll inform you of the result of the process.
Booking and assigning you a spot
You will have 5 days to pay the enrollment fee to secure your spot
Frequently asked questions about this MBA Specialization in AI
Studying an MBA allows you to develop strategic and leadership skills that prepare you to stand out in a competitive business environment. Additionally, in programs like EAE Barcelona’s, you can specialize in innovative areas such as artificial intelligence applied to business, enhancing your professional profile and expanding your career opportunities.
MBA stands for “Master of Business Administration.” This program is designed to train leaders in business administration and management, providing a global perspective and practical skills to tackle real-world challenges. Learn more about what an MBA is on our blog.
The cost of an MBA varies depending on the institution, type of program, and modality (online or in-person). At EAE Barcelona, in addition to being highly competitive, the program includes a double degree and a specialization in AI, maximizing the value of your investment.
The ideal time to study an MBA is when you have relevant professional experience and aspire to move into leadership roles. At EAE Barcelona, we also offer the opportunity to specialize in artificial intelligence, preparing you to excel in a highly competitive job market.
The AI specialization prepares you to lead the future of business by integrating artificial intelligence as a strategic tool for innovation and decision-making. Through the program, you will develop a comprehensive understanding of how to apply AI to transform organizations, identify business opportunities, and manage ethical and operational challenges. This positions you as a highly competitive professional, capable of driving strategic projects in key sectors where AI is a differentiating factor.
The program provides comprehensive training that includes mastering fundamental AI concepts, analyzing its impact on organizations from various perspectives, and implementing practical solutions. You will learn to use advanced technological tools, design AI-driven strategies, and work with machine learning, deep learning, and both supervised and unsupervised learning methodologies. Additionally, you will develop skills in generative AI and “prompt engineering” techniques applied to the business sector.
