Master's Degree in Marketing Management
- 60 ECTS
- 350
- Intake 2024
Master’s Degree in Marketing Management
Master’s Degree in Marketing Management is designed to train professionals that will become leaders of change and will know how to turn market opportunities into competitive advantages for companies.
Consumers’ demands increase with every passing day — they interact and seek to forge bonds with brands that share their values; it’s not enough to persuade them.
With this in mind, this all-in-one programme will teach you how to manage an organisation from a strategic point of view and how to execute and make decisions that require an in-depth knowledge of this new consumer/prosumer.
Official Degree
Master's degree in Marketing Management by Universitat de Lleida (UdL).
Check here the Registro de Universidades, Centros y Títulos (RUCT).
Full Time 60 ECTS
English
Study Programme
Management and Direction in the Organization
- Market Research, Information Management, and Decision-Making
- Financial Impact of Strategic Decisions
- Business and Marketing Planning Process in Organizations
Strategic Marketing Management
- Marketing in Digital Environments
- Customer Management and Key Accounts
- Communications Strategies
Strategic Market Planning and Go to Market
- Sales and Marketing Strategies
- Customer-Centric Marketing Business Strategies
Final Master’s Thesis
- The Final Master’s Thesis is an opportunity to apply the knowledge acquired throughout the master’s program, combining research, creativity, and strategic analysis to develop a comprehensive business plan for a real organization. This project allows students to integrate theory and practice, addressing real-world challenges and proposing innovative and feasible solutions. More info.
Development and management in market-oriented organizations
- Development of business and corporate strategies
- Market research
- Finance and management control for commercial and marketing directors
- Business ecosystem, open innovation, and new ventures in the digital age
New marketing for 21st-century businesses
- The new customer mindset and a customer-centric vision
- Value creation in business: from brand strategy to product strategy
- Omnichannel approaches: the new paradigm of distribution strategy
- Delivering value to the customer: communication and sustainability
Building innovative value propositions based on Market and Customer Insights
- Commercial strategy: managing alliances and strategic clients
- Sales network management and adaptation to change
- Business analytics and commercial forecasting models
Final Master’s Thesis
- The Final Master’s Thesis is an opportunity to apply the knowledge acquired throughout the master’s program, combining research, creativity, and strategic analysis to develop a comprehensive business plan for a real organization. This project allows students to integrate theory and practice, addressing real-world challenges and proposing innovative and feasible solutions. More info.
Sales and Commercialization Strategies - 6 ECTS
- Strategic sales planning
- Policies of sale
- Techniques of sale
- Forecast of sales
Customer-centric marketing business strategies - 6 ECTS
- Product marketing vs customer marketing
- Analysis and customer knowledge
- Activation of new customers
- The RFM model of customer segmentation
- Customer loyalty
- Calculation of customer value
- Low and recovery of customers
- Customer Centric organization & Strategy
- Customer Experience Management
- Category Management
- Customer Equity vs Brand Equity
- New customer experience paradigms
12 ECTS
This is far more than just a research project required to gain a Master qualification. It is the optimal time and place to combine all your academic experience, professional ambition, personal vision and creativity. It is your opportunity to put all the knowledge and skills you have acquired into practice and work towards the goals you set yourself. More info.
Master's Director
Andrew Frank Ward PhD in chemistry from the University of Wales & more than 20 years of senior management experience rooted mainly in fast-moving consumer goods; from R&D to marketing, sales and public relations, coupled with a professional portfolio that includes large organizations such as Mars, Pepsico and AntibodyBCN.
Key Points
1. Efficiency
Gain a command of the key techniques and information sources, with in-depth insight into creating a marketing, sales and competitive intelligence information system.
2. Vision
Detect the opportunities and risks involved in the latest marketing and learn to adapt the company to this new competitive landscape.
3. Strategy
Analyse the market situation, define the different scenarios and spot opportunities for developing the marketing strategy.
Rankings
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#2 Spain & #39 Europe
2024
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#3 Spain
2024
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#1 Spain
2024
Admission
Expert and personalised advice on the most highly demanded profiles in the marketplace. We guide you professionally based on your profile and goals in order to help you choose the path with the greatest professional impact.
WE’LL ATTEND TO ANY INQUIRY YOU MAY HAVE DURING THE 6 STEPS OF THE ADMISSION AND ADVICE PROCESS
What does the admission process for a Master involve?
Initial Information/Admission Request
Once completed, we’ll assign you one of our expert advisors that will get in touch with you.
Interview with the Admissions Department
We’ll evaluate your professional and academic profile and, together, we’ll assess your eligibility for advancing towards a Master’s level based on your professional goals.
Formal Presentation of the Admission Form:
What documents do I need in order to apply for admission to a Master? You will have to send us the following documentation, which we’ll analyse and verify in order to compose your admissions report:
- Updated CV
- Motivation Letter
- Academic and/or Professional Letter of Recommendation
- Last/Ongoing Degree Certificate
- Admission Test (if required)
- Language Certificate (if required)
Admissions Committee
Your advisor will be in charge of defending your application in front of the Committee.
Process Resolution
We’ll inform you on the result of the process.
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Booking and Assign You a Spot
You will have 3 to 5 days to make the payment for the inscription.
Profile according to modality
Full Time
2 years average experience
89% international participants
38 nacionalities
Hybrid Learning
5 years average experience
88% international participants
21 nationalities
Employment
You will get a tailor-made career plan from our Careers department and our Entrepreneur department, with personalised services for academic training and guidance that will multiply your professional opportunities and extend them to any country in the world.
- Marketing Director
- Commercial Director
- Business Director
- Commercial Consultant
- Marketing Technician
- Commercial Technician
- Category Manager
- Key Account Manager
- Head of Trade Marketing
- Head of Marketing
- Head of Sales
Where do EAE Students Work?
Graduates of the Master in Marketing and Sales Management at EAE Barcelona stand out as leaders in globally renowned companies. You could be the next to take the leap! Some of these companies include:
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