Master's Degree in Marketing Management
- 60 ECTS
- 350
- Intake 2024
Master’s Degree in Marketing Management
Master’s Degree in Marketing Management is designed to train professionals that will become leaders of change and will know how to turn market opportunities into competitive advantages for companies.
Consumers’ demands increase with every passing day — they interact and seek to forge bonds with brands that share their values; it’s not enough to persuade them.
With this in mind, this all-in-one programme will teach you how to manage an organisation from a strategic point of view and how to execute and make decisions that require an in-depth knowledge of this new consumer/prosumer.
Official Degree
Master's degree in Marketing Management by Universitat de Lleida (UdL).
Check here the Registro de Universidades, Centros y Títulos (RUCT).
Full Time 60 ECTS
English
Study Programme
Business and marketing planning process in organizations - 6 ECTS
- Detection of opportunities and strengths
- Macro environment planning
- Choice of strategic approach
- Assessments based on business status
Market research, information management, and decision-making - 6 ECTS
- Consumer behaviour
- Information for making Marketing decisions
- Designing market studies
- Quantitative analysis
Financial impact of strategic decisions - 6 ECTS
- Analysis of financial statements
- Analysis of costs
- Management of budgets
- Analysis of investment projects
Marketing in digital environments - 6 ECTS
- Online trends and strategies
- Models of business
- The online consumer
- Introduction to digital tactics (SEO, SEM, RRSS...)
- Web structure and analysis of results
Communication strategies - 6 ECTS
- Plans for communication
- Communication strategies
- Communication of crisis
- CSR
Marketing in digital environments - 6 ECTS
- Online trends and strategies
- Models of business
- The online consumer
- Introduction to digital tactics (SEO, SEM, RRSS...)
- Web structure and analysis of results
Sales and Commercialization Strategies - 6 ECTS
- Strategic sales planning
- Policies of sale
- Techniques of sale
- Forecast of sales
Customer-centric marketing business strategies - 6 ECTS
- Product marketing vs customer marketing
- Analysis and customer knowledge
- Activation of new customers
- The RFM model of customer segmentation
- Customer loyalty
- Calculation of customer value
- Low and recovery of customers
- Customer Centric organization & Strategy
- Customer Experience Management
- Category Management
- Customer Equity vs Brand Equity
- New customer experience paradigms
12 ECTS
This is far more than just a research project required to gain a Master qualification. It is the optimal time and place to combine all your academic experience, professional ambition, personal vision and creativity. It is your opportunity to put all the knowledge and skills you have acquired into practice and work towards the goals you set yourself. More info.
Master's Director
Andrew Frank Ward PhD in chemistry from the University of Wales & more than 20 years of senior management experience rooted mainly in fast-moving consumer goods; from R&D to marketing, sales and public relations, coupled with a professional portfolio that includes large organizations such as Mars, Pepsico and AntibodyBCN.
Key Points
1. Efficiency
Gain a command of the key techniques and information sources, with in-depth insight into creating a marketing, sales and competitive intelligence information system.
2. Vision
Detect the opportunities and risks involved in the latest marketing and learn to adapt the company to this new competitive landscape.
3. Strategy
Analyse the market situation, define the different scenarios and spot opportunities for developing the marketing strategy.
Rankings
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#2 Spain & #39 Europe
2024
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#3 Spain
2024
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#1 Spain
2024
Admission
Expert and personalised advice on the most highly demanded profiles in the marketplace. We guide you professionally based on your profile and goals in order to help you choose the path with the greatest professional impact.
WE’LL ATTEND TO ANY INQUIRY YOU MAY HAVE DURING THE 6 STEPS OF THE ADMISSION AND ADVICE PROCESS
What does the admission process for a Master involve?
Initial Information/Admission Request
Once completed, we’ll assign you one of our expert advisors that will get in touch with you.
Interview with the Admissions Department
We’ll evaluate your professional and academic profile and, together, we’ll assess your eligibility for advancing towards a Master’s level based on your professional goals.
Formal Presentation of the Admission Form:
What documents do I need in order to apply for admission to a Master? You will have to send us the following documentation, which we’ll analyse and verify in order to compose your admissions report:
- Updated CV
- Motivation Letter
- Academic and/or Professional Letter of Recommendation
- Last/Ongoing Degree Certificate
- Admission Test (if required)
- Language Certificate (if required)
Admissions Committee
Your advisor will be in charge of defending your application in front of the Committee.
Process Resolution
We’ll inform you on the result of the process.
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Booking and Assign You a Spot
You will have 3 to 5 days to make the payment for the inscription.
Profile according to modality
Full Time
2 years average experience
89% international participants
38 nacionalities
Hybrid Learning
5 years average experience
88% international participants
21 nationalities
Employment
You will get a tailor-made career plan from our Careers department and our Entrepreneur department, with personalised services for academic training and guidance that will multiply your professional opportunities and extend them to any country in the world.
- Marketing Director
- Commercial Director
- Business Director
- Commercial Consultant
- Marketing Technician
- Commercial Technician
- Category Manager
- Key Account Manager
- Head of Trade Marketing
- Head of Marketing
- Head of Sales
Where do EAE Students Work?
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