Bachelor's degree in Marketing and Digital Communication
- Oficial
- Intake 2024
- Spanish & Bilingual
Bachelor Degree in Marketing & Digital Communication
We live in a branded world, a world full of brands fighting for a place in your heart. You either love them or hate them. And, if you feel part of the first group, the Bachelor’s in Marketing & Digital Communication at EAE Barcelona is exactly what you’re looking for.
Digitalisation has established a context in which we receive thousands of brand impacts without even having to leave our house and it determines, more and more as time continues to pass by, the content we consume on a daily basis. In a collapsed market, only those companies that are well prepared will stand out. That’s why, an increasing number of companies are looking for professional profiles with a digital orientation to help them position their brand at the top.
The Bachelor’s in Marketing and Digital Communication will prepare you to stand out and take brands to the top. You will learn to carry out any marketing related function thanks to an academic education that has a markedly digital orientation.
At EAE Barcelona, you will round off your Bachelor Degree with our Empowering Labs certifications, which will prepare you to acquire the most highly valued professional competencies that will set your professional profile apart on the employment market.
Study Programme
FIRST QUARTER - 30 ECTS
- Foundations of Mathematics 6 ECTS - Type BC
- Foundations of Marketing 6 ECTS - Type CC
- Information and Communication Technologies 6 ECTS - Type CC
- Business Management 6 ECTS - Type BC
- Professional Skills 6 ECTS - Type BC
SECOND QUARTER - 30 ECTS
- Foundations of Statistics 6 ECTS - Type BC
- Mathematics Applied to Management 6 ECTS - Type BC
- English 6 ECTS - Type CC
- Sociology 6 ECTS - Type BC
- Introduction to Economics 6 ECTS - Type CC
FIRST QUARTER - 30 ECTS
- Digital marketing 6 ECTS - Type BC
- Analysis of the Economic Environment 6 ECTS - Type CC
- Strategic Marketing 6 ECTS - Type CC
- Statistics and Data Analytics 6 ECTS - Type CC
- Innovation and Creativity 6 ECTS - Type BC
SECOND QUARTER - 30 ECTS
- Introduction to Law 6 ECTS - Type BC
- Foundations of Public Relations 6 ECTS - Type CC
- Consumer behavior 6 ECTS - Type BC
- Web Technology and Databases 6 ECTS - Type CC
- Statistics and Data Visualization 6 ECTS - Type CC
FIRST QUARTER - 30 ECTS
- Communication Strategies 6 ECTS - Type CC
- Market Research 6 ECTS - Type CC
- Search engine marketing (SEM) 6 ECTS - Type CC
- Digital Law 6 ECTS - Type CC
- Multimedia and Graphic Design 6 ECTS - Type CC
SECOND QUARTER - 30 ECTS
- Content marketing 6 ECTS - Type CC
- Digital Advertising and Public Relations 6 ECTS - Type CC
- Finance for Marketing 6 ECTS - Type CC
- Marketing Intelligence and CRM 6 ECTS - Type CC
- User experience 6 ECTS - Type CC
FIRST QUARTER - 30 ECTS
- Gestión de comunidades en entornos digitales 6 ECTS - Type CC
- Logística y operaciones 6 ECTS - Type CC
- Análisis de audiencias y métrica digital 6 ECTS - Type CC
- Marketing directo 6 ECTS - Type CC
- Gestión de proyectos 6 ECTS - Type CC
SECOND QUARTER - 30 ECTS
- Prácticas académicas externas 12 ECTS
- Responsabilidad Social Corporativa y Sostenibilidad 6 ECTS - Type CC
- Proyecto de Fin de Grado 12 ECTS - Type CC
Round off your Bachelor Degree with our Empowering Labs certifications and prepare to acquire the professional competencies in the highest demand from companies, which will set you apart in the employment market.
1st Year
Artificial Intelligence & Machine Learning
2nd Year
Data & Visualization
(Includes training for certification PL-300: Microsoft Power BI Data Analyst)
3rd Year
No code/low code
(Includes training for certification Microsoft Certified: Power Platform Fundamentals)
4th Year
Option 1
How to invest in the stock market
Option 2
Marketing Digital & Growth Hacking
Official University Bachelor's Degree
Bachelor Degree in Marketing and Digital Communication by Universitat de Lleida (UdL).
Check here the Registro de Universidades, Centros y Títulos (RUCT).
4 years 240 ECTS
Bilingual English/Spanish and Spanish
Official Admissions 90
Master's Director
Paulo Sartorato
Bachelor in Business Administration and Management at Ribeirao Preto University in São Paulo; Master’s in Digital Media and Marketing at the Getulio Vargas Foundation; Master’s in Corporate Finance and Investment Banking at the Institute of Management Foundation in São Paulo. Professional experience in international banks and as a Project Manager in the franchising sector.
Key Points
1. Lecturers working professionally in the field
93% of our faculty combine their teaching duties with their professional activity, bringing their day-to-day experience on the front line into the classroom.
2. Digitization and designer software
You will graduate with the knowledge that the labour market demands in order to implement marketing and digital communication actions.
3.Neuromarketing, branding & business
You will gain a command of key techniques for business success: neuroscience, influencing consumer behaviour, and developing the brand image and corporate identity.
Profile
62% of students come from private or semi-private schools
10% International Students
7 Nationalities
Employment
Our programmes are constantly being updated in order to respond to the real needs of companies and our faculty is made up of active professionals that are in constant contact with the labour market.
1. Functional areas of the company that are related to marketing and, especially, for the following positions:
- Product Manager
- Brand Manager
- Strategy Manager
- Digital Marketing Specialist
- Online Positioning Specialist
- Digital Communication Director
- Head of Mobile Marketing
- e-Commerce Director
- Retail Marketing Manager
- Trade Marketing Manager
- Customer Experience Manager
2. Digital Communication Specialists have become increasingly relevant in the third sector and the demand for such profiles has been substantially rising in recent times.
3. Entrepreneurship in the Marketing and Digital Communication sector.
