Bachelor's Degree in Marketing and Digital Communication
- Intake 2026
- Oficial
- Spanish and Bilingual
- In-person
Are you going to keep just consuming content, or are you going to learn how to create it, position it and turn it into business? Marketing has changed. It is no longer enough to understand the consumer. You need to anticipate, master digital channels and build strategies that deliver results.
This is not a matter memorizing theory. It is all about executing, failing fast, learning faster and being ready to compete right from the first day.
This Bachelor’s Degree puts you right where growth is happening: data, technology, content and business. And it trains you to move within that space with judgement, speed and vision.
Learn by doing
You work with real cases, simulations and projects from the start.
Master digital
Understand SEO, data, content and strategy in real environments.
Enter the market earlier
Activate your employability right from the first year.
Think like a business
Connect marketing with sales, product and results.
International profile
Studying in English in a global environment.
Build the feature that sets you apart
Add DABIT with AI or Business Analytics to your profile
Is this Bachelor’s Degree for you?
This Bachelor’s Degree is not for people who just want to “see what happens.” It is for people who want to build something from the start.
- You are interested in marketing, communication and the digital world
- You are curious about how people think and how brands influence behaviour
- You want to work in companies, startups, or launch your own project
- You are interested in technology, data, or digital content
- You are looking for a career with high employability and continuous evolution
- You don’t want to wait four years to start working
Why study Marketing and Digital Communication?
Marketing is not a question of intuition. It is a matter of data, technology and decisions that impact business. If you do not understand how brands are built in digital environments, how performance is measured and how audiences are converted into revenue, you fall behind.
This Bachelor’s Degree is designed to respond to this shift: it equips you to operate in real environments, connect strategy with execution and make decisions that generate results.
This is where you move from consuming content to leading it.
Why EAE Barcelona?
EAE Barcelona is a school that drives professional growth through executive education connected to real business reality. Our approach combines academic rigor, a global outlook, and a methodology designed to turn learning into impact.
EAE Barcelona is a school designed for professionals who lead, not just learn.
Study plan
FIRST SEMESTER - 30 ECTS
- Fundamentals of Mathematics 6 ECTS - TYPE FB
- Fundamentals of Marketing 6 ECTS - TYPE OB
- Information and Communication Technologies 6 ECTS - TYPE OB
- Business Management 6 ECTS - TYPE FB
- Professional Skills 6 ECTS - TYPE FB
SECOND SEMESTER - 30 ECTS
- Fundamentals of Statistics 6 ECTS - TYPE FB
- Mathematics Applied to Management 6 ECTS - TYPE FB
- English 6 ECTS - TYPE OB
- Sociology 6 ECTS - TYPE FB
- Introduction to Economics 6 ECTS - TYPE OB
FIRST SEMESTER - 30 ECTS
- Digital Marketing | 6 ECTS - TYPE FB
- Analysis of the Economic Environment | 6 ECTS - TYPE OB
- Strategic Marketing | 6 ECTS - TYPE OB
- Statistics and Data Analysis | 6 ECTS - TYPE OB
- Innovation and Creativity | 6 ECTS - TYPE FB
SECOND SEMESTER - 30 ECTS
- Introduction to Law 6 ECTS - TYPE FB
- Fundamentals of Public Relations 6 ECTS - TYPE OB
- Consumer Behaviour 6 ECTS - TYPE FB
- Web Technology and Databases 6 ECTS - TYPE OB
- Statistics and Data Visualization 6 ECTS - TYPE OB
FIRST TERM - 30 ECTS
- Communication Strategies | 6 ECTS - TYPE OB
- Market Research | 6 ECTS - TYPE OB
- Search Engine Marketing | 6 ECTS - TYPE OB
- Digital Law | 6 ECTS - TYPE OB
- Multimedia and Graphic Design | 6 ECTS - TYPE OB
SECOND TERM - 30 ECTS
- Content Marketing | 6 ECTS - TYPE OB
- Digital Advertising and Public Relations | 6 ECTS - TYPE OB
- Finance for Marketing | 6 ECTS - TYPE OB
- Marketing Intelligence and CRM | 6 ECTS - TYPE OB
- User Experience | 6 ECTS - TYPE OB
FIRST TERM - 30 ECTS
- Communication Management in Digital Environments | 6 ECTS - TYPE OB
- Logistics and Operations | 6 ECTS - TYPE OB
- Audience Analysis and Digital Metrics | 6 ECTS - TYPE OB
- Direct Marketing | 6 ECTS - TYPE OB
- Project Management | 6 ECTS - TYPE OB
SECOND TERM - 30 ECTS
- External Academic Internships | 12 ECTS
- Corporate Social Responsibility and Sustainability | 6 ECTS - TYPE OP
- Final Degree Project | 12 ECTS - TYPE OB
Double Qualification
In addition to your official degree, you will obtain a Diploma in Advanced Business Innovation & Technology (DABIT). Learn today what companies will need tomorrow.
Choose your path: a specialization in Business Analytics or in Artificial Intelligence applied to business.
Understand how the new business world works and start monetizing your personal brand.
The digital and multinational company: Understand how digitalization transforms business models and global management.
Content Creator: Specialize in content creation and learn how to monetize your skills.
Start speaking the language of the companies of the future: programming, ethics, strategy, and data visualization.
Ethics and legislation in the use of data and AI: Responsible use of technology with a focus on privacy, security, and regulation.
Power BI: Visualize data, detect patterns, and turn numbers into actions
Specialization: Business Analytics
Programming fundamentals:
Foundations for understanding how systems, automation, and development work.
Specialization: AI applied to business.
AI strategy in the company:
How to apply artificial intelligence to improve processes, make marketing decisions based on real data, and anticipate consumer behavior.
Power Skills I: Interpersonal skills, communication, and teamwork for professional contexts.
Agile Management: Manage projects the way the most successful start-ups and tech companies do.
Specialization: Business Analytics
Advanced data management tools:
Use of software and platforms for the visualization and analysis of large volumes of data.
Machine Learning applied to business cases:
Learn to train models and extract predictive value to solve real problems.
Specialization: AI applied to business.
Generative AI:
Explore models such as ChatGPT or DALL·E applied to business value creation and to original, creative content.
Prompt Engineering:
Master the art of formulating precise instructions to obtain relevant and useful results from AI tools in your campaigns.
Technological innovation applied to business
Think of new solutions for real and current problems.
Entrepreneurship
Turn your ideas into projects, and your projects into impact.
Power Skills II
Strengthen your critical thinking, decision-making, and collaborative leadership.
- Evaluación de la solicitud de verificación de título oficial - 2024
- Informe final de Acreditación AQU (2020)
- Certificado de Acreditación AQU (2020)
- Resolución Consejo de Universidades (2020)
- Autoinforme de Acreditación (2019)
- Informe final de Modificación AQU (2017)
Seguimiento
- Informe de seguimiento (2019-2020)
- Informe de seguimiento (2018-2019)
- Informe de seguimiento (2017-2018)
Resultados de la titulación
- Como parte del proceso de seguimiento y mejora de las titulaciones, anualmente se recogen una serie de indicadores sobre los resultados de la titulación, con la finalidad de informar y de establecer posibles mejoras en los programas.
- Los principales indicadores de la titulación se pueden consultar en el Portal d’Indicadors i dades estadístiques de la UPC
- Otros datos complementarios se pueden consultar en el Portal EUC de AQU-Catalunya
- Los datos de inserción laboral están disponibles en la página web de AQU-Catalunya
Salidas profesionales
Program Director
Paulo Sartorato
Bachelor in Business Administration and Management at Ribeirao Preto University in São Paulo; Master’s in Digital Media and Marketing at the Getulio Vargas Foundation; Master’s in Corporate Finance and Investment Banking at the Institute of Management Foundation in São Paulo. Professional experience in international banks and as a Project Manager in the franchising sector.
Student support
Masterclasses with professionals working in the field
Sessions with experts who bring real business experience into the classroom.
Practice-oriented methodology
A flexible approach combining applied learning, real projects and key skill development.
Ongoing academic and career guidance
Continuous support to define your professional profile and prepare for entry into the job market.
Admissions Process
Requirements
General access regulations and procedure:
Specific information on the general access procedure for UdL Bachelor’s Degree studies is detailed at the following link:
Admission criteria and procedure for the degree programme
Specific information on the admission procedure for UdL Bachelor’s Degree studies is detailed at the following link:
Criteria for credit recognition and transfer
Specific information on credit recognition and transfer for UdL Bachelor’s Degree studies is detailed at the following link:
Financial aid and grants
We know that deciding to take a Master’s degree is also a financial decision. With this in mind, EAE Barcelona offers different types of financial aid and grants that may apply depending on your profile and circumstances:
Academic Excellence Grant
For students whose academic records demonstrate outstanding effort and dedication.
Women in Leadership Grant
For women who have previously held or currently hold leadership positions while studying at the School and whose academic records demonstrate outstanding effort and dedication.
Entrepreneurship Grant
For students who are founding partners of an active company that has existed for at least one fiscal year and whose academic records demonstrate outstanding effort and dedication.
Grant for Students with Disabilities
For students with a certified minimum disability of 33% and whose academic records demonstrate outstanding effort and dedication.
FAQS
No. You start from the basics and progress towards real environments. What matters is your ability to learn and adapt quickly.
You will apply knowledge from the start, working with real cases, projects and tools.
Yes. Internships are a mandatory feature of the program and many students begin working before finishing the Bachelor’s Degree.
From digital marketing to strategy, e-commerce, or communication. You graduate with a versatile profile adaptable to multiple roles.
Not to start, but you will improve over the course of the Bachelor’s Degree. English becomes essential in an international environment.
Its real connection with industry, practical approach and integration of technology and data.
Absolutely. The program’s global focus prepares you to work in different markets.
Yes, if you are willing to explore seriously. The Bachelor’s Degree exposes you to different areas so you can find your fit.
Yes. You will have access to an ecosystem where you can develop and validate real ideas.
