Cómo el big data se ha convertido en el aliado estratégico de las empresas

EAE ON SESSION | How Big Data has become a strategic ally for companies

How Big Data has become a strategic ally for companies

Big Data refers to the huge amount of information that a company has, mainly regarding its customers. This data can be analysed to generate insights that facilitate better decisions and strategic business movements.

By using Big Data, companies can identify aspects that they have not previously considered, which can open up a whole new business vision. The data that we have can be shaped and processed however best suits the company. By doing so, organizations are able to recognize and define problems clearly and concisely.

In particular, the use of Big Data in companies is moving in two directions: searching for trends to move faster within their sector; and resolving potential areas of conflict before problems overwhelm the company and jeopardize its brand reputation. Moreover, Big Data helps companies take better advantage of and optimize their resources, thereby enabling them to identify new opportunities. In turn, this leads to smarter business movements, more efficient systemizations, better revenues and happier customers. Ultimately, it is a win-win for data and the company, as long as the company knows how to use this data appropriately.

In this session, our experts Javier Díaz Evans, Vivian Jones and Andrés Contreras will explain how Big Data has now become a strategic ally for companies.

When?

Thursday 20th April 2023

What time?

17:00 - 18:00 (Spain)

Where?

Online (LinkedIn Live / YouTube Live)